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Centerpiece of a Successful Inbound Marketing Plan: A Proven Process
Two posts ago I promised to talk about having an online marketing plan. I got distracted but am now tracking back to this important topic. Part of the post will be about Hubspot, the Boston company...
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Your Fabulous Face! Where is it?
We wouldn’t put bags over our heads to go to a party. But those who don’t provide an online photo in their content or social media interactions are performing the digital equivalent. The nature of...
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The Thrill of Possibility, or Why I Love the Web
One of the main reasons I’ve always loved my career in public relations and marketing is the sense of possibility that pervades the practice. You start with nothing but an idea and you turn it into a...
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Today Ken Blanchard Followed Me: How Social Media Builds Influence
This will be a short post as I try to head out for the Fourth of July weekend at least a bit before traffic. I wasn’t going to post, but as I finished up my last task or two at the computer, I saw an...
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Can Google+ Save Jazz?
For those of you who may not know, in addition to addressing how the Web is influencing the evolution of marketing, this blog is from time to time where I can share my passion for jazz. This post...
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Getting Started With Inbound Marketing: Take Small Bites of the Basics
New Orleans Music - Inbound Marketing Basics Today I’m blogging to music provided in the latest post of a very interesting person and ethnomusicologist (Google it. I did.) whose blog is called...
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How to Move Clients from Old Marketing to New: Synthesize!
Jose James Synthesizes the Old and The New Jazz I read a recent study revealing that only a small percentage of small businesses are using social media and other online tools for their marketing. Of...
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Biz Lessons from Jazz: The Power of Listening, Nonverbal Cues, Storytelling...
George Cables, Jazz Pianist and Musical Story Teller On Saturday evening, Jeff and I went into NY City to hear a classic jazz trio – piano, bass and drums — of the highest caliber at the intimate jazz...
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Web DIY: Why You Must Take Control of Your Site – And How to Do It
To Succeed in Online Marketing You Must Take Control of Your Website I was in the mood for some music today. This post is about embracing new systems for managing your own website. Listen to the...
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Keywords: Take Your SEO Clues From Reality
A Search for Siri vs Watson & Jeopardy Brought My Post to Google Page One What really brings us up on page one of Google search results? I just took a look at my blog analytics. As I frequently...
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